Mental Health Awareness on LinkedIn Live
End-to-end B2B event direction, live production management, and digital engagement for healthcare and business leaders.
The Challenge: Conceptualizing, producing, and executing a live broadcast event on LinkedIn Live centered around workplace mental health and resilience, demanding flawless live logistics and cross-team alignment under tight production windows.
The Operational Solution: Directed the end-to-end lifecycle of the live event, including speaker coordination, production scheduling, SOP development, and go-to-market promo strategies. Managed cross-functional workflows between creative, media, and technical teams to ensure seamless live execution and audience moderation.
The Results: Successfully produced a high-engagement LinkedIn Live broadcast that elevated brand positioning across healthcare and business sectors. Generated high audience turnout, sustained viewer retention, and established reusable live event SOPs for future programming.
A high-profile LinkedIn Live panel requiring end-to-end program management and cross-functional operational alignment. Directed the broadcast lifecycle, established production SOPs, and managed creative, marketing, and technical workflows to deliver a seamless live event featuring healthcare and business leaders.
Explores data-backed insights on how marketing leaders can harness digital channels to support healthcare worker well-being and combat workforce burnout.
