Lana Mercedez, Creative Consulting

Strategy meets storytelling.

Transforming business goals into captivating brand experiences.

I'm Lana, a seasoned marketing professional with over a decade of experience translating complex business goals into clear, actionable, and emotionally resonant steps. My approach is rooted in psychographic segmentation and process excellence, ensuring your brand not only looks exceptional but operates with precision. I focus on building scalable systems, elevating brand identity, and deploying content that genuinely connects with your audience's aspirations.

My expertise in psychographic segmentation has consistently led to a 30%+ uplift in campaign conversion rates by moving beyond demographics to target consumers based on their values, attitudes, and lifestyles. This deep understanding of why customers buy is complemented by a rigorous focus on process improvement. I believe an effective and efficient business practice is the cornerstone of successful scaling; by streamlining workflows and eliminating redundancies, I ensure marketing resources are deployed optimally, maximizing both ROI and team productivity.

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Services

I specialize in optimizing creative and operational workflows to ensure your brand tells a captivating story without sacrificing business efficiency. My core services are built to align concept, content, and conversion.

Brand Identity & Concept Development

Defining the core purpose, visual language, and emotional messaging of your brand or new venture. This foundational work ensures all future content is consistent, compelling, and market-ready.

Process Improvement & Operational Excellence

Streamlining marketing and creative workflows (from concept development to deployment) to increase team efficiency, mitigate risk, and ensure project milestones are met on time and within budget.

Content & Campaign Development

Directing and executing full-cycle marketing campaigns, from strategic SOW creation to performance analytics. Focus areas include B2B/B2C, new product/deal launches, and large-scale digital/live events.

Team Development & Creative Resolution

Building, training, and mentoring in-house and contract creative teams. Includes developing job descriptions, optimizing hiring pipelines, and establishing clear brand standards for all collaborators.

Our Partnership

Precision in Business. Simplicity in Design.

Working with me means gaining a partner dedicated to both the art and science of your brand. Our collaborations are characterized by:

Empathy-Driven Strategy: We start by deeply understanding your audience's motivations and lifestyle (Psychographic Segmentation).
Actionable Roadmaps: We translate creative vision into clear, trackable steps using best-in-class project management tools.
Measurable Impact: My success is defined by your results, from increased lead conversion and website traffic to efficient team output.

I am committed to creating a unique and competitive position for your business in the market.

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