Building structured digital marketing, multi-channel media, and community outreach operations for public initiatives.

The Challenge: Developing a multi-channel campaign to drive community awareness, encourage water-saving behaviors, and boost residential rebate submissions across a municipal market within a strict timeline and budget.

The Operational Solution: Designed and managed an 10-month strategic marketing framework combining paid ad tactics (Google, Facebook, Instagram, YouTube) with organic content marketing, local media relations, and community event programming. Established performance analytics frameworks across channels to measure engagement and optimize campaign delivery.

The Results: Successfully launched a cohesive digital and community campaign targeting homeowners and businesses, driving measurable website traffic, rebate program adoption, and community engagement.