B2B Education Campaign & Multi-Channel Growth Strategy

Directing cross-functional teams and go-to-market strategies to drive audience acquisition and platform traffic.

The Challenge: Building and deploying a comprehensive B2B education marketing campaign to engage professionals across digital channels, requiring seamless alignment between internal production, creative, media, and sales teams.

The Operational Solution: Led end-to-end program management—from initial concept, SOWs, and budgeting to creative briefs, production schedules, and go-to-market strategies. Managed a cross-functional team of 48+ professionals (designers, copywriters, media strategists, brand experts) across remote workspaces using Monday.com to track status and project financials.

The Results: Executed a high-impact digital campaign that increased website traffic by 326%. Assessed performance analytics alongside leadership to continuously optimize engagement, program efficiency, and client ROI.