founder & creative director
When asked about her professional skills, Lana said, "I've got the grace of a ballerina and the tenacity of a bull."
"Choose a job you love and you will never have to work a day in your life."
Lana is the Founder of Lana Mercedez PR. She is the Creative Director of the team. She is also a real estate professional who is very passionate about all aspects of her career. She prides herself on not only getting her clients results, but also on providing an exceptional experience at the same time.
"I know I am not the publicist for everyone, I have a unique approach in this business and that sets me apart.I do not take on any task unless I believe that I can give it my all. I won't make any promises to you unless I believe that I can keep them. My goal is to understand your business needs and ensure that I can meet your expectations. There is nothing satisfying about paying for services and not being happy with the outcome. The details of any business are very important but in the end, the big picture is what really matters. I ask my clients a ton of questions, they probably don't like it so much in the beginning but then they start to see that bigger picture. You want a publicist that knows who you are, understands your goals and aspirations in life, that can see your vision and then help you expand it into something even bigger. I am very passionate about what I do and always want that to show through my work. I also believe that we must make our mark in this world and that we are most successful when we are doing something that we love! So if you agree... I just may be the person you are looking for!"
IN A NUTSHELL
"Success is never owned, it is rented, and the rent is due everyday."
Lana is passionate, adventurous, and obsessed with health & fitness. She loves animals, traveling, meeting new people, trying new foods, and learning new things. She welcomes challenges, is always up for supporting a good cause, and relishes the opportunity to make a difference in her community. Although she is in her 20's, she often considers herself an old soul because of her taste in books, music, movies, and art. Lana's educational and professional background in Sociology, Law, Theater, Education, Real Estate, Business, Hospitality, and Design provide her with an extreme sense of awareness and eye for detail when interacting with clients of various styles and interests. Her passion for Public Relations and Design began when she was 8 years old, helping her mother design homes and weddings. She developed her interest in real estate from one of her sisters, who is a property contractor, flips homes, and manages several multi-units - such as hotels and condominiums. Her other sister has an extensive background in education and program development and has always influenced Lana to never let anyone interfere with her goals. Lana's nieces & nephews are just the icing on the cake to keep her grounded and her head above water so that she can set a mature and positive example for them. Lana's driven personality, creative design approach, and perfectionist attitude has always led her to never take the easy way out and always accept new challenges.