\ creative direction

What is best for one brand may not be the best for another. Creative direction, it is all about showcasing you as an individual, showcasing your brand, enhancing your understanding of the market, broadening your network, and understanding your audience and the times.

It is important to ask yourself the following questions:

• What is the perception that my audience has of my brand?

• How is my brand different from any other brand?

• When my business is at a slower point, how do I maintain traffic?

• What would I want to see?

• Is there diversity?

• What social media platforms am I using?

• Am I utilizing them effectively?

To figure out what areas would serve you best, take the test.

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